Eden Life, Africa’s first home concierge services scheduling platform, has acquired Lynk, a previous technology firm that connected unemployed Kenyans to job possibilities. Eden Life will grow into Kenya as a result of the strategic acquisition, which uses Lynk’s successful platform, which connects informal laborers with end-users through automated job matching and established processes.
Eden Life, a subscription service that delivers high-quality chef-cooked meals, laundry services, home cleaning, and a new extra beauty & wellness service for consumers in Nairobi, was launched in Nigeria in 2019 with an aim to connect busy professionals with concierge services.
The tech-powered ‘concierge of comfort,’ which is available on Google Play and the Apple Store, wants to remove the hurdles to getting dependable home services in Nairobi, building on its success in Lagos, where the service has an 80% retention rate and 15% MoM growth. Since its inception, Eden Life has delivered over 150,000 services in Nigeria because of the app’s solid design.
Lynk began operations in 2015, facilitating over 150,000 tasks and transferring US$ 4.5 million to over 2,000 workers across four primary verticals: beauty and wellness, cleaning and care, installation, repair and maintenance, and furniture and decor.
After being negatively impacted by COVID-19 lockdowns in the previous two years, Lynk’s main investor connected the company’s founders with Eden Life and orchestrated a strategic acquisition, allowing Eden Life to expand into Nairobi faster because of Lynk’s strong client base.
“We’re excited to expand on the great growth we’ve achieved in Nigeria and to introduce the Eden Life philosophy to link quality service providers with consumers in a whole new way,” Nadayar Enegesi, Co-Founder at Eden Life and Co-Founder at Andela, said. Combining our platform with Lynk’s industry knowledge and experience is a perfect match, and we’re looking forward to working with our new team of world-class colleagues.”
Akinyi Ooko-Ombaka said;
“It’s incredibly thrilling to continue the wonderful history of the Lynk platform and be part of the progression in building smart-service delivery solutions for busy Nairobians to manage their work-play lifestyle,” Country Lead at Eden Life Kenya.
The combination of the technology that enabled Lynk to empower informal laborers and the data-rich Eden Life app offers a huge opportunity to expand not only the platform’s menu of services, but also the number of people who can use it.”
More people are working longer hours as a result of the pandemic, leaving them with less time to complete important household tasks. Eden Life aims to disrupt the home services sector by making life easier for time-strapped tech-native professionals and executives, allowing them to channel their time into more productive pursuits while also providing them with more quality leisure time.
Since its start, Lynk has used technology to pioneer an industry in East Africa that has provided thousands of informal workers with training, support, career progression, and income, and we are excited about this development.
Eden Life’s track record of providing high-quality home services in Nigeria, combined with what Lynk has built in Kenya, “confirms the positive trend and opportunity that is increasingly present in major African cities,” according to Mike Mompi, General Partner at Enza Capital.